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SOGAND FOR JOULES BY RADHIKA

Let’s talk about presence—the kind that doesn’t just walk into a frame, it commands it. SOGAND, one of AGMODELS’ most effortlessly magnetic faces, is the star of the latest campaign for JOULES BY RADHIKA—a collection that speaks in whispers of elegance and shines with intention. And Sogand? She doesn’t just wear the pieces—she elevates them. Shot in a mood that merges modern minimalism with timeless luxury, this visual story is more than a campaign—it’s a conversation in style. The way Sogand moves, connects, becomes the moment… it’s the art of modeling, mastered. Step into the story: Watch the reel here With every campaign, AGMODELS continues to shape the narrative of contemporary Indian modeling—curating talent that feels global, aspirational, and unshakably authentic. Sogand’s latest work is a reminder: when the right face meets the right vision, fashion turns iconic. For bookings and creative collaborations: Reach out to us. Whether it’s high-fashion, editorial, or luxury campaigns—we’ve got the face you’re looking for. Email | DM | Let’s create the next unforgettable moment. AGMODELS Where Indian talent meets global allure. Follow us on Instagram @agmodels.in for more campaign highlights, behind-the-scenes stories, and runway-ready energy—daily.

Urban Classic: A Story in Red & Black
Newsletter

Urban Classic: A Story in Red & Black

Tucked away in the quiet corners of the city lies a forgotten doorway, weathered with time but rich in character — a bold backdrop of crimson textures that speaks of stories long past. Against this raw, chipped canvas, we set the scene for something strikingly modern. Dressed in clean, tailored black, Allen brings calm confidence to the chaos of the peeling red paint. The sleeveless turtleneck and high-waist trousers redefine masculine elegance, blending classic silhouette with contemporary edge. There’s restraint, there’s poise — but also an undercurrent of rebellion, the kind that quietly turns heads. The contrast is what makes it powerful: softness in expression, sharpness in styling, and a location that adds its own rough poetry. Nothing here is accidental — it’s about owning your space, even when the world around you is falling apart beautifully. Credits Photographer: Zubin Production: Azor Model: Allen

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